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There are those who scofe at the billions of dollars that are spent marketing all types of products arouned the world. Marketing is about capturing the attention, changing the views by showing people through an over - increasing variety of means how particular products can fulfil their needs and desires.
At start, Candian egg marketing was mostly targeted at mothers. Consumers had traditional choices : white, or brown, small, medium, large, and extra large eggs
In 1968 the Candian Federation of Agriculture sponsred the first national conference of egg producers, which led to the establishment of the Candian Egg Marketing Agency CEMA
One of the largest early marketing campaigns taken on by CEMA in 1984 featured olympic swimmer Alex Baumann.
Today, factors affecting the marketing of all food products- concerns over animal welfare, a strong desire for convenience and strong interst in food with health promoting ingredients
Eggs marketing in Canada is focusing on correcting embedded perceptions about cholestrol. it is not clear for both doctors, and consmers. After a new research only 30 percent of doctores are comfortable recommending an egg a day to their high cholestrol patients
The debut of omega-3 eggs in the early 1990s has also helped consumers view eggs as a healthiers food. Many doctors are recommending omega-3 eggs to thier patients
For the future, there is a focuse on marketing the old fashion farms, by promoting the image of the farmer to try and boost consumption